Saturday, 18 January 2014

Box Office: Ride Along (Trailer Included)

New Release: Ride Along

Universal’s opening of “Ride Along” is heading for a decisive victory at this weekend’s U.S. box office, expected to take in between $35 and $38 million over the four days of the Martin Luther King Jr. holiday weekend.

The comedy, starring Ice Cube and Kevin Hart, was heading for a Friday gross between $11 million and $14 million based on forecasts from early shows, including the $1.05 million from late-night screenings on Thursday.

Thursday night’s late-night screenings for Universal Pictures’ action comedy Ride Along, which marks the first comedic lead for stand-up performer Kevin Hart, grossed $1M. That beats the opening night of Universal’s The Best Man Holiday, which opened to $689,000 on previews (1,402 runs) on November 14 on its way to a $30.1M three-day gross; Best Man Holiday cumed out at $70.5M.

Universal is also making comparisons to Pain & Gain, which starred Mark Wahlberg and Dwayne Johnson and opened on April 25, 2013 for a preview gross of $750,000 and a $20M three-day weekend (odd comparison). Hart, who stars with Ice Cube, previously more than held his own in Grudge Match and in This Is The End, but it will be Ride Along that he’ll be able to call his own (beyond his concert films).

The pic opens with 2,262 runs. This is another holiday weekend with Martin Luther King Day on Monday, so we will have three-day and four-day box office.

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